Holly Gleason of Paste interpreted the lyrics as endorsing love, with the song contrasting the previous tracks on The 20/20 Experience – 2 of 2, celebrating the "happily ever after trope for all its worth". Mikael Wood of Los Angeles Times described the song as a "dewy, blue-eyed soul number" that was realized when Timberlake was discovering the "emotional possibilities of his singing" during his time with the boy band. PopMatters' Brice Ezell saw "Not a Bad Thing" to share the same characteristics as NSYNC's 1999 " (God Must Have Spent) A Little More Time on You", using the same "emotional earnestness" which made the latter song the "heart-melter" it was during its release. and the song's focus on the theme of love. Critics noted the song's resemblance to songs by former boy band NSYNC, which Timberlake had previously been a member of. "Not a Bad Thing" is a mid-tempo pop ballad, with a running duration of 11 minutes and 28 seconds the album version has an included hidden track entitled "Pair of Wings". "Not a Bad Thing" impacted the mainstream radio in Italy on June 4. "Not a Bad Thing" was released as a CD single in Austria, Germany and Switzerland apart of the radio edit of the song it also featured the " TKO (Black Friday Remix)". On March 31 was sent to US adult contemporary radio and on May 27 to its UK equivalent. The next day, it impacted the contemporary hit radio in the United States. A radio edit of the song was digitally released on Februin Austria, France, Germany, Italy, Spain, Switzerland, the United Kingdom and the United States. However, they instead opted to release " Take Back the Night" and " TKO" first, to represent the album's R&B sound and distinguish "Not a Bad Thing" from the sonically similar " Mirrors". RCA executives reportedly believed that "Not a Bad Thing" could be The 20/20 Experience – 2 of 2 's largest commercial success. The track was engineered by Chris Godbey, and mixed by Jimmy Douglass, Godbey and Timberlake, with assistance from Alejandro Baima, at Larabee Studios. Harmon provided keyboards for the song, while Elliot Ives and Timberlake played the guitar. Timberlake arranged and produced his vocals, which were recorded at Larabee Studios in North Hollywood, California. The song was produced by Timbaland, Timberlake, and Harmon. When looking for a new love song, Timberlake received song and from a new writer this song was received and decided to record. "Not a Bad Thing" was written by Timberlake, Timothy "Timbaland" Mosley, Jerome "J-Roc" Harmon, James Fauntleroy and debut by Joey Giltner.
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